Serving our community since 1970

Specialist Airport Service

We provide fixed fares to and from all London airports including Heathrow, Gatwick, City Airport, Stansted, Luton and Southend Airports. Our prices are very competitive and we ensure the punctuality of cars when you book in advance. We pick you from inside the arrivals with our distinctive yellow name boards, putting emphasis on your comfort and safety.

Book with Smartphone App

Save time now by booking using our app for smartphone. You can check quotes as our prices are fixed with no surge. You can pay by card or cash, see available vehicles, and track your vehicle once dispatched. You receive driver’s picture, driver’s id, phone number and vehicle details via text message.

24 hours Availabilty

Our office is open 24 hours a day, 7 days of week. You can call us on 01189 582 582 anytime of the day and we would be happy to help you. Alternatively, you can email us at anytime and get a rapid response. You can also check quotes online and on our smartphone app

Reliable Service since 1970

We have been serving the community since 1970 in Reading and surrounding areas. From our humble start as 1St Choice Cars is a small office in East street Reading, We proudly offer a very reliable service and competitive prices. Our prices are fixed, and we do not charge surge at any time of the day or week. Customer care and satisfaction is very important to us.


We provide standard minicab and courier services which include saloon, 6 and 8 seaters on request. To make sure your car arrives on time, please book in advance. We  provide asap call service in